The Mothership – Audi Sport Brand Launch, Shanghai

There are rarely events we’ve experienced where the audience has been that much involved – by every senses they have.

The Launch event of the “Audi Sport” brand in Shanghai has possibly been one of the best events in terms of so called 360° communication (btw we call it the communication in ten directions). Placed in the first floor of an (sorry to say it like this) insane mothership, built for one night in the paddocks of the “Audi Shanghai International Circuit”. The audience was in the middle of something like driving madness, that thing where these sports cars were flying in and out like drones. There is no closer one could get to experience the immense power of the Audi R8 V10 Performance, the decent massiveness RS7 and the all new RS6 Avant.